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Smart Healthcare: IoMT
By: Sarah Yaqin
We all know the typical smart devices; Alexa, smart watches, TVs, and lighting. These products have become a crucial part in the effectiveness of your day. Whilst changing the colour of your lights is entertaining, let us take a look at how the Internet of Things (IoT) could benefit the world in a meaningful way.
The concept of smart healthcare was proposed by IBM in 2009, defining a smart planet to be “an intelligent infrastructure that uses sensors to perceive information through IoT”. Smart healthcare still requires doctors, patients, and institutes but with a touch of technologies such as the Medical Internet of Things.
Source: researchgate The IoMT is a network of medical devices that connect to healthcare systems; when equipped with Wifi it allows machine to machine communication to captures data, store and analyse.
An example includes remote patient monitoring where people with chronic conditions could be tracked for prescription orders, which hospital they are admitted to and wearable health devices such as ECG monitors that send information to doctors. Hospital beds are also digitised with sensors to measure patients vital signs and to alert caregivers for any potential dangers. Nowadays, health insurance cards are recorded in just one application.
Doctors can also conduct online appointments that reduces travel time, transport costs and number of unnecessary visits to the hospital. More impressively, surgical robots can already perform precise tasks of incisions, stitching and various procedures in gynaecology and head-neck surgeries. Machine learning and decision-support algorithms have also been used to predict expected admissions, discharges, transfers to efficiently manage patient flow and resources.
Despite the incredible range of technologies the medical world has, challenges prevail. The security of personal data of patients running through the IoMT is a developing concern. The protection of patient data has a major impact on the reputation of these hospitals as records are confidential. Nonetheless IoMT will continue to grow and streamline healthcare services, monitoring patients both indoors and remotely. Marketers will need to continue to improve product functionality, safety and design thinking for better patient care.
Thoughts on remote patient monitoring? Comment below!
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Cody Ko Reviews Metaverse!?
By: Sarah Yaqin
Do you have a Youtube obsession? I certainly do, particularly a channel by Cody Ko! Cody is an actor/comedian/YouTuber/podcaster/SoundCloudrapper/internet ‘bad boy’, with 6 million subscribers.
A recent video ‘The Metaverse is not Cool’ was uploaded. That’s right, he reviewed the new Metaverse Horizon Worlds, an immersive VR experience through the Oculus headset. With over a million views and 63 thousand likes, let’s run down on the points of his feedback, the impact of negative response and the application to businesses:
- The process of the Oculus account is complicated as everything is connected to your Instagram, Facebook; causing users frustration.
- Cody was not impressed by being able to put your arms up to make confetti..
- Cody was concerned with the lack of filter. Users could point out inappropriate actions such as drug use to kids using this world.
- “He can accomplish things that he cannot do in real life” Climb a tree or stand up comedy. When in fact you can still feel horrible on the fake stage.
- Cody’s final words: “I will not be logging into Horizon again”
Though comments on his video mostly correlated to his humour, one that stood out most with 13k likes said that “Cody giving incredibly cringeworthy standup to random people is a better advertisement for the Metaverse than any promotional material Facebook has put out so far”.
This comment negatively impacts Facebook’s image and marketing abilities, with this video being viewed by so many others, Horizon worlds could be at risk of losing customers. Despite a harsh response, feedback is almost always honest when it comes to platforms like Youtube. With no formality or filter, Facebook should opt to monitor reviews set out by people like Cody.
Moreover, a commenter suggests unless certain niches are targeted such as ‘anime girls’ or ‘wacky cartoons’ this world will not draw people well, as Metaverse portrays themselves to be able to do amazing things, users lack effort in substituting from other games that are better.
What are your opinions on the functionality of Horizon, would you hop on?
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WARNING: Negative Reviews Overload!
By: Sarah Yaqin
Social media complaining is inevitable! With the good, the bad, the ugly, you might be guilty of these complaints, but how would you react as a company to negative reviews that are harmful? Here are some tips and examples to improve your engagement with customers.
The Good
Not only did Helen directly contact the company for a mislabelling issue, she also boasted about the great product range and services that Iconic has! With light hearted comments, companies should still ensure that they respond well and quickly to not lose further interaction with a loyal customer.
The Bad
Although ironic, this example is a combination of tattling and badmouthing. His attempt on badmouthing and 1 star review lacked effort as it does not correlate to any products that the restaurant has to offer!
It might be best to not engage with reviews that do not provide constructive feedback at all. On a side note, it could be an opportunity to respond with humour that might just bring together two things Gary loves most.
Here is my take:
“Hi Gary, we apologise that our delicious pizza offerings ruined the night! We hope to see you back here soon with your friends to indulge in our special meal deal for four! Perhaps pizza and friends could save your social life after all? 🙂 ”
The UGLY
After multiple complaints, this person warned others with bad word of mouth. To appropriately respond to comments like this:
- It is important to be responsive but not reactive. Being defensive is unprofessional.
- View these as an open invite to conversations about how your business could do better.
- Encourage further contact with an email address or phone number.
- Follow up with the customer!
Unfortunately, three negative reviews through one search is enough to lose around 60% of your customers! Crafting well structured responses ensures that each customer is valued and heard.
Can you craft an example response to Sephora hater? Comment below!
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WARNING: UNREAD EMAILS OVERLOAD!
By: Sarah Yaqin
Have you been bombarded with emails you forgot you subscribed to?
Were you looking for that extra 10% discount by subscribing?
If you have felt annoyed, perhaps their email marketing strategy needs some improvement..
For entrepreneurs out there, here are some tips to improve your email strategy to reduce abandonment rates.
Email marketing increases the connection with your audience by reminding them of your brand. You could send promotions, product launches, forgotten carts, and more!
Tip 1. Let your customers know they are still valued.
Rather than making it easy for the audience to click unsubscribe, ensure that there are different options they can choose from to show them that you care. A great example is given by the company JetBlue airline.
Source: JetBlue Multiple logos, a consistent font and color provides easy navigation yet lets consumers choose to bid goodbye. It gives the consumers time to read the options rather than unsubscribing without a second thought; the few seconds of this customer journey creates a good last impression whilst benefiting the company through collecting consumer statistics based on the three options.
Tip 2. Show personality, keep it short!
Source: PUMA “Miss us already? The feeling’s mutual” Such humor reminds the audience of your fun brand personality that leaves the audience coming back for more. Ensure that there is always a link button to easily rejoin just in case 😉
Tip 3. Aesthetic
No matter how colorful you want your email to be, ensure that it is consistent with the aesthetic of your brand. The jewelry company s-kin studio uses gold and white to remind the audience of their luxurious appeal and ensures that models are wearing the products themselves! Social media links should also be kept at the end of the email to increase brand awareness.
Tip 4. Change your content!
- Promotional deals
- Influencers using your products
- Limited edition
- Birthday gifts
Any creative content that fits with your target audience is A+. Ensure it is relevant to keep the stickiness of the customer journey.
Comment below if you can identify more!
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GUCCI x ROBLOX!
By: Sarah Yaqin
Source: Theverge Have you heard of Gucci Town Land in Roblox?
Roblox is an online game platform, a place where people play other developers’ games. Currently, the website has 20 million games on the platform itself, all different and unique!
Gucci is an Italian, high end luxury fashion brand that creates handbags, footwear, accessories and many more. Gucci had collaborated with Roblox in the previous year called the Gucci Garden. As this was temporary, a more permanent collaboration is now made called the Gucci Town.
The space features a central garden that includes a portal to competition arenas, a Power-Up cafe for GG-gems currency and a Gucci store where users could purchase items from Gucci gear for their avatar. They also have creative corners to encourage plays to make their own compositions, using a new Roblox technology called Layered Clothing. This feature lets users make 3D clothes that other avatars could use, it stretches naturally over the body and other layered items without glitching. The technology was meant to empower digital fashion designers to enhance their creative expression within the metaverse.
More than 20 million players visited Gucci’s garden last year! Gucci envisioned this as a gateway between the brand and emerging creators from the Roblox community to enhance new creative ideas for the space. It’s a win-win, Gucci increases and improves brand awareness and digital marketing whilst content creators gain experience through working with the brand. Nicholas Oudinot, Gucci’s chief executive officer said,
“it reunited like-minded individuals sharing a passion for self expression”.
The metaverse allows the fashion community to project their self expression sustainably. In this digital environment, personalizing a digital persona can be meaningful to someone as such preferences could be harder to attain in real life.
More and more brands are incorporating this digitization such as Nikeland, Tommy Hilfiger, Ralph Lauren and Balenciaga! It shows fashion in a unique perspective, perhaps the digitisation of fashion is the future of designers.
Would you visit this town? Comment Below!
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Disney Metaverse
By: Sarah Yaqin
Welcome to Disney Metaverse
“Welcome to Disneyland!” a phrase the inner child in you would love to hear.
Let me talk you through the relevance of Disneyland in the topic of digital marketing!
The Walt Disney company has shown great interest in hiring people for Augmented Reality and Virtual Reality technologies to connect the physical and digital world.
Thats right! a Disney Metaverse is coming soon as talks and patents have been established in early 2022 by CEO Bob Chapek.
The metaverse is a network of virtual worlds in three dimensions, using virtual reality headsets to navigate that ‘universe’ using feedback controllers and voice commands to transport users to another reality.
By having many successful theme parks, it is no doubt that the company would hop on to the metaverse hype to create a more immersive and personalised experience for families.
What would this metaverse look like?
The company is planning to create a physical theme park ride whilst simultaneously experiencing a 3D world using SLAM.
This method will be used to map the visitors of Disneyland’s surroundings whilst moving in the real world. They will be able to see holograms on 3D objects of their favourite characters, artwork and gain information.
Whilst competition is apparent such as Mario Kart: Super Nintendo World and their AR headsets, Disney is keen on being a step ahead.
Disney’s patent highlighted that external hardware is not required to use the simulator as they invested in advanced projectors to create the 3D figures, increasing convenience for the visitors.
As a long term investment, Disney is benefited by the cost effectiveness of removing hired actors to play the role of Disney Characters. However, on the employees point of view, this is disheartening as jobs could be lost!
Take a child’s perspective, would you prefer hugging a Mickey Mouse costume or waving to a holographic 3D talking Princess?
Would you visit this advanced immersive theme park? Comment below!
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The Future of Supermarkets
By: Sarah Yaqin
Say Goodbye to Queuing!
source : the verge 
source: sydneymorning 
source: the conversation Have you ever left the supermarket without checking out?
Would you feel like a thief? Perhaps.
source: bbc
But what makes the technology better than regular stores?
The “Just Walk Out” technology by Amazon is known as the ‘future of supermarket shopping’.
Customers follow through a journey of just three steps: entering with their registered credit card, shop and leaving the store. Everything that was taken off the shelf and into your cart will be tracked on to your final bill.
source: happiful
Unfortunately, it has its disadvantages. With the evolution self serving machines, they are also replacing manual jobs that are vital for employees in the lower income class; ultimately creating fear of unemployment.
Interestingly, this grocery method is completely legal and super convenient!
Whilst we have apps for groceries straight to your door, digital scanners and QR code systems, this new technology elevates your grocery shopping experience to a new level.
Let’s dive down into the basics.
Many supermarket stores have adapted this technology including Amazon, Woolworths and Aldi; all having the same characteristics of a no checkout and no queue system.
source: channelx
In the business’ perspective, advantages of using this technology includes the improvement of labour efficiency, effective staff scheduling and reduce waste in inventory levels.
On the other hand, consumers could have an anxiety free experience of grocery shopping, no interaction with cashier employees and lower prices due to personnel overhead being eliminated. It’s great for you introverts out there, not to mention the time efficiency!
source: YouTube
From a consumer perspective Youtuber Monica Church who experienced the Amazon go technology came across issues of being overcharged when experimenting putting things on and off her cart. Despite easy returns, it is an extra inconvenience that impacts the customer journey.
Conclusively it is vital that new grocery stores who will adapt such a technology should still heavily consider its impact on their employees, and whether the benefits are worth the investment.
Would you grocery shop here?
Comment below!
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NFTs: Digital Artwork Capitalised
Sarah Yaqin’s Digital Marketing Blog
Image Source: Nifty NFTs, ever heard of it?
NFTs are non fungible digital assets, every single one is unique; there is no identical copy of the token. It creates opportunities for content creators and artists to sell their virtual digital artwork, music, fashion turned into AI; a creative way to invest!
NFTs are part of the Ethereum blockchain that keeps track of traders, only the buyer could claim to have the original through ownership of the copyrights.
But how favourable is this idea of digital collectibles?
Some argues it is a ‘highly speculative’ market pumped by ridiculous asking prices of $6.6 million for a video when it could’ve been downloaded millions of times for free!
So how are NFTs beneficial for smaller companies in a digital market?
Before the NFT’s, artists could promote through media platforms such as Instagram, Youtube and TikTok. Although there are opportunities to earn some profit through selling in these platforms, NFT provides a market that are known to be ‘a playground for the megarich’; an opportunity for artists to gain recognition, and cash.
However, Ethereum relies on complex maths on mining equipments that helps the blockchain stay intact at tremendous energy costs; comparable to that of the Netherlands! You wouldn’t think online artwork would contribute to carbon footprint did you?
Despite the negative impact NFTs have on the environment, the idea of ownership of copyright could be a key implication for art businesses. They could improve the ownership of their pieces through reduced transparency when showing their work online; NFT is a lesson for artists to not show in detail certain pieces when one could screenshot works for free. Only those who have purchased legally are allowed to view these artworks in high definition.
Indeed, one could print a rare Pokemon card and claim as their own. What if you had the true original piece sold by the artist themselves?
Does it live up to the hype? Comment below!
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Sarah Yaqin
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Digital Marketing by Sarah 